New indieconf speaker – Doug Foster

We’re pleased to announce Doug Foster joining our lineup of presenters at this year’s indieconf.

Doug Foster

As an Idea Mechanic, Doug Foster helps people sell. He is an imaginative strategist, conversational storyteller, demonstration engineer, experience architect, and customer advocate. “Convince Me!” – his unique approach to selling and customer education – helps individuals or companies sell their products, services, and points-of-view.

In his 30 year career, Doug has been successful as an engineer, manager, vice president, board director, international liaison, and entrepreneur. He has worked in sales, marketing, manufacturing, information technology, telecommunications, engineering, systems quality, and IP management. Doug is also an expert in the area of Internet voice, video, and data convergence. With John Deere, he helped transform a worldwide SNA network into a multi-protocol Intranet. At Cisco Systems, he served as one of the company’s original Video and Voice Over IP consulting engineers. Doug holds a BSME from Iowa State University with postgraduate work in numerical calculations at the University of Iowa.

Doug’s session is titled “Convince Me! Why should I buy what you’re selling

“Everyone sells, even you. Learn a simple, easy way to sell by thinking like a buyer, not a seller. Every sales cycle has four phases, but learn why the second one  – educating your buyer – can make or break the deal. I’ll teach you the 5 step CM!™ process, set you up with a toolbox full of ideas, and get you started on how to become a convincing expert.”

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