SaysMe.tv
April 24, 2008
Just had an interesting conversation with Morgan from SaysMe.tv, and newly launched… um… service. I paused there cause I’m not really sure what to call it. Advertising ASP? Are ASPs fashionable anymore? In any event, the service looks very interesting, though limited right now to political fodder due to the primaries and election season. I suspect that before the year is out we’ll see SaysMe.tv quickly branch out in to other types of advertising.
The quick rundown of the service is as follows. You can purchase an ad to run in a specific TV market, on a specific network, for a specific price. Prices I saw started at $35 to run an ad on Comedy Central in Raleigh (on Time Warner cable). You get your name on the ad at the end (’paid for by Michael Kimsal’, for example). For election ads, I at first thought there’d be campaign financing issues these might be running up against, but Morgan assured me there’ aren’t any. You’re an individual person paying for an ad directly (assuming you have no formal ties to a campaign or candidate, of course).
I can see this quickly blossoming in to a service where you can upload your own video, and run it on whatever network slots you want (for a fee, obviously). This *may* revolutionize television advertising, though at the same time I think Tivo and VOD services might have already done a lot of damage. I rarely watch live TV any more, generally watching DVDs, Tivo’d content, or bittorrents. Having said all that, the model is still really interesting, and the fact that they’re getting cooperation from Time-Warner and Comcast is pretty interesting too. Keep an eye on them.
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