Group generated content
June 2, 2007
UGC - User Generated Content - has been all the rage the last year or so. Actually, it’s been the rage since probably 1996 or 97 or whenever GeoCities made it easier to have URLs with the word “TheTropics” in them with homages to pets rendered on animated rainbow GIF backgrounds. However, big media and web 2.0 types have gotten around to naming “user generated content” and VC money has started to flow to startups able to ‘monetize’ UGC.
What I haven’t seen much of yet is GROUP generated content (GGC). In some sense, UGC done over time by multiple people might be considered GGC - forum threads and such might fall under this name. However, I’m thinking of more ‘real time’ collaborative efforts - live whiteboarding sessions recorded by a group of people might be considered GGC. Conference calls - these things that happen millions of times per day in businesses big and small - are really GGC, but generally there’s no artifacts left behind to consider ‘content’. The phone call and all the content and ideas it represented is just gone. Group podcasts would also likely fall under GGC, at least in my view.
Will there be a push to capitalize on GGC like there was UGC? Will there be tools coming out to help ease the creation of GGC?
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